ATLANTA, Oct. 4, 2011 /PRNewswire via COMTEX/ --
Blackstone Winery announced the national fundraising and awareness campaign, Corks Against Cancer. The campaign will benefit the Rally Foundation who helps support and raise funds for childhood cancer research, in the hope of uncovering better treatments, with fewer long-term side effects and, ultimately, cures.
The nationwide campaign is localized in nature and will run in different intervals throughout the country between the months of September to December, and provide consumers the opportunity to donate to Rally through the purchase of Blackstone wine. Blackstone will donate $1.00 from every bottle purchased to Rally, and will provide distinctive signage, posters, flyers, and other point of sale material to help increase purchases and generate donations.
"Rally is honored to be partnering with Blackstone Winery. It is great to have corporations come alongside to help promote our mission," said Dean Crowe, Founder and CEO of Rally. "Rally strives to increase awareness across the country of the funding deficit for childhood cancer research."
In certain parts of the country, Corks Against Cancer will take place during the months of September, which is the national Childhood Cancer Awareness Month.. The objective of Childhood Cancer Awareness Month is to spotlight childhood cancer, the need for more research funding, and survivorship issues. Blackstone Winery and Rally will use Corks Against Cancer to highlight the month and bring increased awareness and funds to the cause. Nationally, Blackstone Winery will donate up to $150,000 to Rally.
"We are proud to be working with Rally on such an important cause," said Chief Marketing Officer of Constellation Brands, Chris Fehrnstrom. "We have seen the difference Rally is making and want the nation to join with us to help support Rally in its mission to find a cure for childhood cancer."
For every dollar Rally receives, 93 cents goes to support childhood cancer research, according to independently audited financials. In just five years, Rally has awarded more than $2.2 million in childhood cancer research grants supporting 50 projects across the country.
To find out more about Rally and Corks Against Cancer, visit RallyFoundation.org or contact Christen Patterson at christen@rallyfoundation.org or 404.847.9176.
About Rally Foundation for Childhood Cancer Research (Rally)
Childhood cancer is the number one disease killer of kids ages 0 to 15. Rally, a 501(c)(3) non-profit organization based in Atlanta, empowers volunteers across the country to raise awarenessand funds forchildhood cancer research to find better treatments with fewer long-term side effects and, ultimately, cure. Volunteers participate in the Rally Athlete program, which offers half marathon training teams for select national races and other Rally fundraisers. Rally received the Independent Charities Seal of Excellence, and according to independently audited financials, 93 cents of every dollar raised, supports Rally's mission. For more information, visitRallyFoundation.org.
* Note: not all states are using the "$1 of every bottle purchased statement" due to state legalities. Those states that are unable to use this phrase were given different messaging that applied to state laws (states not included in above statement: HI, SC, AL, MA, ME & IL)
SOURCE Constellation Brands, Inc.